AdSense Is Dead? AdSense is Alive?

AdSense Is Dead? AdSense is Alive?

On September 12, Scott Boulch launched a controversial report titled

The Death of AdSense.

On September 21, Boulch launched part two of the report, titled

Life After AdSense, Climbing the Internet Marketing Food Chain.

What is Scott saying in these
reports?

He's saying that due to Google changes to the AdWords program, AdSense is now
practically dead and earnings from AdSense have significantly dwindled.

Some agree with Scott while others,
including AdSense Pros disagree. For example, on September 25, Joel Comm released

AdSense Is Alive report to say what the
title reads.

The debate rages on in forums,
chat rooms and boxing rings.

Regardless who you agree or
disagree with, there is one thing that you can benefit from this whole
discussion and debate. And there is one smart thing you can do.

The ONE Thing You Can Learn From
This AdSense Debate Is... THIS!

The one thing you can learn from
this debate is this:

Just like PPC/AdSense is a
profitable monetization model, there is another lucrative one out there; Pay
Per Lead.

Scott says Pay Per Lead is the
basis of his monetization system that earns
him more than $50,000 a month.

So,
what is the conclusion and what is the smart thing for you to do?

Conclusion: Google AdSense seems to be alive and Pay Per Lead seems to be a lucrative
monetization model.

The smart thing you could do is simply
implement Pay
Per Lead monetization model on your website(s) and compare revenue results with
those of AdSense, or whatever monetization model(s) you are currently implementing.

It's that simple really!

And remember... it's not one or the other. You
could maximize your website revenue by implementing all three monetization
models on your website: Pay Per Lead, Pay Per Sale (Affiliate Sales) and Pay Per
Click (e.g. AdSense).

Pay Per Lead Power Ads System�
is the Quickest and Easiest Solution for (1) Creating, (2) Managing and (3)
Maximizing Your Revenues From Pay Per Lead Ads!

Pay Per Lead Power Ads
System� is made up of three
heavyweight software solutions:

(1)
Pay Per Lead Networks/Programs Research Center

(2)

Pay Per Lead
Ad-Units
Creator

(3)
Pay
Per Lead Keyword Ads
Generator

No software to download, upload,
install, update.

Manage everything from an easy
browser interface. Complete, 24/7 control over your own account, via an online
control panel.

Click here to go to Main Site, or Here to sign up for the Marketing ecourse

Why-Adsense-Is-Essential-For-Content-Sites

To know why Adsense is essential for your content sites is to know first how this works.

The concept is really simple, if you think about it. The publisher or the webmaster inserts a java script into a certain website. Each time the page is accessed, the java script will pull advertisements from the Adsense program. The ads that are targeted should therefore be related to the content that is contained on the web page serving the ad. If a visitor clicks on an advertisement, the webmaster serving the ad earns a portion of the money that the advertiser is paying the search engine for the click.

The search engine is the one handling all the tracking and payments, providing an easy way for webmasters to display content-sensitive and targeted ads without having the hassle to solicit advertisers, collect funds, monitor the clicks and statistics which could be a time-consuming task in itself. It seems that there is never a shortage of advertisers in the program from which the search engine pulls the Adsense ads. Also webmasters are less concerned by the lack of information search engines are providing and are more focused in making cash from these search engines.

The first reason why Adsense is essential for content sites is because it already has come a long way in understanding the needs of publishers and webmasters. Together with its continuous progression is the appearance of more advanced system that allows full ad customization. Webmasters are given the chance to choose from many different types of text ad formats to better complement their website and fit their webpage layout.

The different formatting enables the site owners the possibility of more click through from visitors who may or may not be aware of what they are clicking on. It can also appeal to the people visiting thus make them take that next step of looking up what it is all about. This way the people behind the Adsense will get their content read and making profit in the process.

The second reason is the ability of the Adsense publishers to track not only how their sites are progressing but also the earnings based on the webmaster-defined channels. The recent improvements in the search engines gives webmasters the capability to monitor how their ads are performing using customizable reports that has the capacity to detail page impressions, clicks and click-through rates. Webmasters and publishers can now track specific ad formats, colors and pages within a website. Trends are also easily spotted.

With the real-time reporting at hand, the effectiveness of the changes made will be assessed quickly. There would be time to sort out the contents that people are making the most clicks on. The ever-changing demands would be met while generating cash for the webmasters and publishers. The more flexible tools are also allowing webmasters to group web pages by URL, domain, ad type or category, which will provide them some accurate insight on which pages, ads and domains are performing best.

The last and final reason is that the advertisers have realized the benefits associated having their ads served on targeted websites. Thus increasing the possibility that a prospective web surfer will have an interest in their product and services. All because of the content and its constant maintenance. As opposed to those who are no using Adsense in their sites, they are given the option of having other people do their content for them, giving them the benefit of having successful and money-generating web sites.

Adsense is all about targeted content, the more targeted your content is, the more target the search engines’ ads will be. There are some web masters and publishers who are focused more on their site contents and how best to maintain them rather than the cash that the ads will generate for them. This is the part where the effectiveness is working its best.

There was a time when people were not yet aware of the money to be achieved from advertisements. The cash generated only came into existence when the webmasters and publishers realized how they can make Adsense be that generator. In those days, the content were the most important factors that is taken quite seriously. It still is. With the allure of money, of course.